Monday, December 10 was Heaviest Online Spending Day of the Season with $881 Million. Week Ending December 16 was Heaviest Week of the Season with $4.7 Billion in Spending
comScore, Inc , a leader in measuring the digital world, today released its final update of holiday season e-commerce spending for the 2007 holiday season (November 1 – December 31). $29.2 billion was spent online during the holiday season, marking a 19-percent gain versus the same period last year.
“This year’s online holiday shopping season has concluded with a record $29 billion in spending, a 19-percent gain versus year ago,” said comScore Chairman Gian Fulgoni. “Ultimately, the softness in the growth of online retail sales during the first ten days of November proved difficult to overcome and prevented the season’s growth rate from reaching our forecast of 20 percent. However, the period between Thanksgiving and Christmas — another measure of the strength of the holiday season — experienced a healthier 21-percent growth rate.”