Samsung Electronics Named Best Brand in Asia for Sixth Consecutive Year

Samsung Electronics has been named the best brand in Asia for the sixth year in a row, according to results from "Asia's Top 1000 Brands" annual online survey conducted by Campaign Asia-Pacific in collaboration with Nielsen.

The ranking – which aggregates views across 17 major product categories including automotive, retail, food and beverage, and consumer electronics – is based on consumer insights, and offers a clear measure of the most highly regarded and reputable brand names today. The study explores consumer attitudes in 13 markets across Asia.*

“This accolade is a great indicator from our consumers, showcasing their support for us and the products and services we offer,” said Irene Ng, Vice President of Marketing, Samsung Electronics Southeast Asia & Oceania. “We are proud to once again receive this award and remain committed to innovating towards a better future and making a meaningful impact in consumers’ lives.”

This year, Samsung’s launch of premium line-ups in its core businesses – mobile, TV, and home appliances – were deemed to strengthen the company’s brand power and corporate brand value.

With an eye-catching design and innovative new features, the Galaxy S8 and S8+ have been well received throughout the world since their launch in March. Samsung has further enhanced the mobile experience through the introduction of new device and service additions to the Galaxy ecosystem, including Samsung DeX, Gear VR with Controller, Gear 360 (2017) and the Galaxy Tab S3.






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