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The First Global Online Destination for Luxury Modest Fashion Launches on International Women Day 8th March 2017

The Modist (http://www.themodist.com), the first global online destination for luxury modest fashion, launches 8th March, 2017.  Shipping to over 100 countries, it is dedicated to women who dress to express their style in a contemporary, fashionable yet modest manner.  The offering provides a meticulously curated, high fashion platform for women whose personal dressing choices span all ages, faiths, cultures and ethnicities.  

Conceived by Ghizlan Guenez, CEO and Founder, The Modist provides a destination for like-minded women who want in-season, luxury fashion choices while respecting the context of their personal style.

The Modist launches with a selection of over 75 of the world's leading ready-to-wear and accessories brands including Marni, Alberta Ferretti, Christopher Kane and Mary Katrantzou amongst others with further designers confirmed for PF17.  Combining  curated content and commerce, The Modist's accompanying magazine, "The Mod" will provide shoppable content, seasonal features, styling guidance, moving image segments, behind the scenes excerpts as well as profiles and interviews. The platform will also include personal styling and shopping tips, an in-house studio and a 24/7 personal concierge all built on an enterprise level e-commerce platform with global logistics partnerships.

"Our mission is to build a strong sense of purpose to empower a woman's freedom of choice and to acknowledge how similar women across the world are, despite our diverse backgrounds, cultures and lifestyles -  a relevant conversation at this time," notes Guenez.  "We aim to break down pre-conceived notions while building a community and dialogue that invigorates, informs and celebrates the fashionable, modern, modest woman."

Lisa Bridgett, Chief Operating Officer, adds, "The market potential within the modest fashion segment is vast and projected to reach a value of $484 billion by 2019.  Our goal is to provide a one-stop, immersive content and shopping destination for the global luxury modest consumer whom we know and herald."

With offices in London and Dubai, The Modist team comprises, in addition to Guenez and Bridgett, international business and fashion industry specialists including Sasha Sarokin, Buying and Fashion Director; Sally Matthews, Creative Director and Dima Ayad, PR and Marketing Director.

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