CIBC earns top score for Canadian online banking functionality benchmark for third year in a row
For the third year in a row, CIBC has earned the highest overall score for online banking functionality among the Big Five banks in Forrester Research Inc.'s 2016 Canadian Online Banking Functionality Benchmark.
"We believe this recognition from Forrester is another indication of how CIBC is consistently creating new and innovative ways to put the client first," says Aayaz Pira, Senior Vice President, CIBC Digital, Retail and Business Banking, CIBC. "Online banking continues to be an integral part of our client's banking experience, and is part of our focus on delivering banking that fits the lives of our clients."
Forrester evaluated the online banking functionality of Canada's five largest retail banks (across 51 criteria, divided into nine sub-categories) to measure how well each bank's secure website helps clients achieve their financial goals. CIBC's highest scores were in the following subcategories:
- Security and Privacy
- Account Management
- Marketing and Sales
According to Forrester, CIBC continues to lead overall for money management tools such as, the CIBC Finalcial HealthCheck and Net Worth Worksheet, which are integrated into the most commonly used areas of CIBC's secure site and empower clients to make better financial decisions. CIBC is one of two banks that integrates tools in this way, and Forrester recognized CIBC as being well ahead of other Canadian banks in this area.
In June 2016, CIBC also tied for the highest overall score in Forrester's mobile banking functionality.
"At CIBC, we have a history of embracing innovation and our clients are always at the forefront of new ideas and opportunities in banking," adds Mr. Pira.