American Express Canada continues expansion of small merchant network
American Express Canada announces that Elavon Canada is the latest acquirer to sign on to its OptBlue program. OptBlue enables third-party acquirers to sign up Small Merchants to accept American Express Cards. Partnering with Elavon progresses American Express' strategy of capturing more of its Cardmembers spending at small and locally-owned businesses.
"We're continuously focused on expanding our American Express network in Canada, especially among Small Businesses," said Kerri-Ann Santaguida, Vice-President & General Manager, Merchant Services, American Express Canada. "Partnering with Elavon will allow us to solidify an even broader presence among local businesses."
OptBlue is a one-stop servicing solution that allows third-party acquirers to provide Small Merchants the benefit of a single statement, one settlement process and one point of contact for all major card brands, including American Express. Additionally, third party acquirers determine merchant pricing in addition to providing payment processing and servicing.
"Elavon helps organizations drive growth by processing payments, and the OptBlue program will help us ensure that our small business owners have a simplified merchant card acceptance experience with American Express," said Mia Huntington, Senior Vice President and General Manager at Elavon Canada. "Through OptBlue, we're excited to be able to provide an enhanced experience for our business customers."
OptBlue was initially launched in the United States in early 2014. The program was launched in Canada in June 2015.