Reaching Customers where Traditional Marketing Canít (Wonít?)
As marketers we’re on the forefront of reaching the pipeline of new customers and turning those customers into leads for our businesses. However, the pipeline is becoming more difficult to access as customers are looking to actively avoid sites that feature pitches and sponsored content. The Chrome Extension Adblock has over 40 million users and that’s just one of literally 100’s (if not 1000’s of options including Firefox) of options. With these new customers actively avoiding marketing in the traditional realm the number of users who can see your marketing is actively shrinking.
It used to be that a responsive website was the key to your success, but now everyone has one (those that don’t are consistently losing business to those that do). A great website is just the entry ticket to get into the digital game. How you reach your new and existing customers with your thought-leadership is the new battleground.
Where can you reach your new customers without fear of blocking? How do I advertise without advertising? How are you driving customers to your website? Do you have a clear and actionable path for what you want them to do once they get there? These are just some of the important questions that you must answer to be successful...