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Manage Negative Reviews

Online customer reviews play an increasingly major role in motivating consumers’ purchasing behavior.  Comparable to word-of-mouth reviews, customers place a high level of trust in the accuracy of online reviews.  With the stakes so high, it is crucial for small businesses to develop strategies for locating and responding to online reviews.  Make it a goal to improve response time, especially to those that place their business in a negative light.  To maximize your success, you have to manage your online business reputation.

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