Sony Computer Entertainment To Start The Full-Scale Launch Of PlayStation Mobile

Sony Computer Entertainment Inc. (SCE) today announced that it will start the full-scale launch of PlayStationŽMobile this fall, delivering the world of PlayStationŽ on open operating system-based devices, by providing newly developed content for PlayStation Mobile through PlayStationŽStore. The service will start in 9 countries including Japan, United States, Canada, United Kingdom, France, Germany, Italy, Spain, and Australia with more countries to follow.

At launch this fall, users will be able to enjoy approximately 30 new titles from a variety of genres including Adventure, Action, Puzzle, and Sports, created by third party developers and publishers as well as SCE Worldwide Studios.

With the aim of offering a more streamlined development environment for creating content for portable devices, the PlayStation Mobile Developer Program includes the official version of PlayStation Mobile SDK and will become available to the development community following the launch of the dedicated content for PlayStation Mobile through PlayStation Store. This will be rolled-out in a phased manner in 11 countries and regions including Japan, United States, Canada, United Kingdom, France, Germany, Italy, Spain, Australia, Hong Kong and Taiwan. The PlayStation Mobile Developer Program will allow developers to easily distribute their content through PlayStation Store on a commercial basis and market their games to millions of dedicated gamers with PlayStation™Certifed*1 devices and PlayStationŽVita. The license agreement for the SDK is US$99 annually*2.

In addition to 56 third party developers and publishers in Japan and Europe, a total of 29 developers and publishers across regions including the United States have agreed to develop content for PlayStationŽMobile.

SCE also announced ASUS TeK Computer Inc. and WikiPad Inc. will join the PlayStation Certified license program. By further expanding PlayStation Certified devices, SCE will deliver the unmatched PlayStation experience to even more smartphone and tablet users around the world.

"Inspired by the diverse needs of consumers in all areas and phases of life, ASUS' foremost mission is to deliver truly innovative solutions that inspire consumers to reach for greater heights of productivity and fun. The ASUS Transformer Pad, which can transform from tablet to Notebook PC delivers this value," said Samson Hu, Corporate Vice President & GM of Mobile Communications Products BU at ASUSTeK Computer Inc. "As a leading enterprise in the new digital era, ASUS offers PlayStation-like gaming experiences with the convenience of its array of products. With the Transformer Pad's inclusion as a PlayStation Certified partner, we will surpass users' imaginations and change the rules of gaming."

"Wikipad is the first true video game tablet built with an attachable gamepad controller that provides gamers with a mobile console experience. As we head into our upcoming launch, we are excited to be partnering with Sony Computer Entertainment." said Fraser Townley, President of Sales Wikipad.Inc. "PlayStation's continued commitment to delivering innovative entertainment experiences that captivate gamers is unparalleled and we are thrilled to partner with them."

In conjunction with the launch of dedicated content for PlayStation Mobile through PlayStation Store, legendary PlayStation games (PS oneŽ Classics) for PlayStation Certified devices will no longer be offered*3.

SCE will further accelerate the delivery of PlayStation-like experiences to even more users through PlayStation Mobile.

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