Sony Pictures Launches Think Like A Man Virtual Date App Featuring Kevin Hart
In anticipation of the major motion picture Think Like A Man which opens in theaters April 20, 2012 and is based on Steve Harvey's national best-seller, Act Like A Lady, Think Like Man, Sony Pictures Entertainment has launched a new free game for iPhone, iPod touch, and Android™ mobile phone devices. Matching similar relationship dynamics from the movie and utilizing exclusive audio clips from one of the stars of the film, Kevin Hart, the Think Like A Man Virtual Date app engages players with a new take on video dating to test their social skills as well as to find out if they think like a man or just act like one.
Using a choose-your-own-adventure style mechanic, players must answer a series of multiple choice questions in response to video prompts from their date. If the player has the right conversational finesse to progress through each round, he/she will receive visual confirmations such as a wink or a smile or verbal cues from their date. If the player chooses the wrong answer, then he/she runs the risk of their date suggesting they should part ways in varying degrees thereby ending the date prematurely. Each player needs to make it past 3 meal courses and two unique challenges to find out if they get that special dessert. Along the way, the user can ask Cedric for some help if they get stuck. This feature contains exclusive witty quips as audio commentary from Kevin Hart who plays Cedric in the movie. The app also allows users to share their progress of the date via Facebook and Twitter.
Commenting on the announcement, Dwight Caines, President Worldwide Digital Marketing, Sony Pictures said, "Our audiences are actively managing their entertainment experience on devices. This app taps into that behavior and allows moviegoers to sample the themes and humor they'll find in the movie and share it with their friends and family while they are out and about."