Keep consumers and their desires, hopes, and aspirations central to your marketing and you’ll stay on top. More than ever, the people will be in the drivers’ seat. So now is the time to make the strongest possible case for the value of what you’re selling. Finally, tune in to what kind of content engages your audiences and create advertising that aligns with what they watch and read. Take advantage of technology that matches ad content to the context of the page, creating hyper-relevance to deliver ads people actually want to see.