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Do Your Actions Support Your Goals?

Too many businesses have no goals to tie actions to. Others have them but ignore them. Still others aren't sure how to align actions with those goals. If your business has no goals, it should. If it has them, but they are taken lightly, begin to think in terms of aligning tactical decisions and activities with those goals. When actions do not support goals, there is a general lack of direction and focus leading to waste and misdirected spending.

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