Sherweb Masterclass Series

Is It Time To Retrench?

The foundation becomes weak and additional attempts to grow put a real strain on cash and human resources. On occasion, it makes some sense to step back and retrench...or slow down. Because processes, people and strategy can be out of kilter, it can help to temporarily reduce the rate of growth by being less aggressive from a sales and marketing perspective and focusing on improving processes, getting people trained, hiring better people and setting a firm strategic direction. This does not mean that the business pulls back permanently. The reason for retrenching is to strengthen the foundation to allow the business to grow even more.

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