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Eaton Expands PowerAdvantage Partner Program to Canada


Diversified industrial manufacturer Eaton Corporation today announced expansion of its award-winning value-added reseller (VAR) program, the PowerAdvantage Partner Program, to Canada. The program provides information technology (IT) solution providers immediate incentives, a training academy and a complete range of data infrastructure solutions. The program, which is available in English and French, allows resellers to deliver greater value to their customers and maximize revenues within the key growth segments of power reliability and energy efficiency.

“We listened carefully to feedback from our Canadian resellers, communities and advisory council, and responded with a program tailored for Canadian providers of services and technologies to meet evolving power requirements,” said Ramesh Menon, director of global channel marketing, Distributed Power Quality, Eaton.

All businesses depending on utility power are susceptible to daily power quality issues, which potentially can harm computers and corrupt data. Additionally, many organizations adopting the benefits of new computing models such as virtualization and cloud computing are outgrowing their existing backup power capacities and hitting limits in power distribution. Resellers now have an opportunity to include power protection and monitoring in a bundled IT system sale to help address these issues.

The PowerAdvantage Partner Program was designed directly by VAR and power experts to help resellers grow their business through power backup and management solutions. The program is designed in two tiers, Authorized and Certified, to provide added flexibility for VARs to achieve their goals. The Authorized tier supports VARs that want to offer power quality solutions without building in-house expertise. The Certified tier supports those looking to establish a comprehensive power practice.

Certification tracks and customized courses are offered to provide qualified partners expertise in areas including power management, virtualization, and data center power quality solutions. Completing certification in these areas provides a host of benefits to the partner including additional product rebates, enhanced lead generation and incremental revenue. Benefits of the program also include sales and marketing support, deal registration, and product promotions, as well as, innovative hardware trade-in and demo programs.

The PowerAdvantage Partner Program has been instrumental in Eaton’s IT channel success; Eaton was recently chosen as a “Best Channel Vendor” by Business Solutions Magazine’s VAR subscribers and recognized as a “5-Star” partner in the 2012 CRN Partner Program Guide. For more information on the program and its benefits, please visit

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