Novus Introduces New Buyback Program


Novus, a boutique telecommunications and IP distributor serving value-added resellers throughout North America, has introduced a buyback program to incentivize Microsoft Partners, systems integrators and value added resellers to migrate their existing customers and introduce new customers to a Microsoft Lync Enterprise Voice solution using snom and Aastra Optimized or Qualified for Microsoft Lync endpoints.

Novus will consider purchasing, consigning or disposing of telephony gear being decommissioned or pulled from service to aid in facilitating new sales. Chris Meehan, Managing Partner of Novus, said, “Our Novus Buyback Program is the perfect catalyst to help resellers equip new and existing clients with phones qualified and optimized for Microsoft Lync as part of a total unified communications solution. Resellers will benefit from the opportunity to increase margins and sales commissions, provide customers with a cradle to the grave plan, and show their environmental consciousness.” The snom and Aastra phones available through Novus combine to offer the widest range of choices for resellers to find the right desktop phone for their client’s needs. Novus offers the snom UC portfolio of qualified for Microsoft Lync phones including the snom 300 UC edition, snom 370 UC edition, snom 821 UC edition and the snom UC600 optimized for Microsoft Lync. The Aastra 6721ip and 6725ip are both optimized for Microsoft Lync and available from Novus. “Both manufacturers offer solid endpoints for Microsoft Lync. The optimized devices from Aastra and snom offer a true PnP solution for clients. And something resellers should take into consideration is the Qualified for Lync phones from snom offer businesses investment protection because they are designed to work with both Lync and SIP based IP PBX solutions. Should the business need to make a change down the road, they have purchased a phone offering versatility and a smart investment, demonstrating the reseller’s vested long-term interest in the client,” said Meehan.

The Novus Buyback Program is currently available to registered Novus resellers. Those interested in becoming a Novus reseller can join at The program does not need to be combined with the Novus Lync in a Box promotion or any other offer. For details on the terms and conditions of the Novus Buyback Program, please visit or contact Novus at (866) 331-1112 or email

Promotion Dates: Limited time offer

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