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Kaspersky Lab Unveils 2017 Channel Partner Program
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Building upon successful channel partnerships in 2016, Kaspersky Lab is announcing the company’s 2017 channel partner program along with new, regional Kaspersky Lab Partner Summit events, which will occur throughout the year. The 2017 channel partner program will offer Kaspersky Lab business partners more rewards, trainings, additional initiatives and new customized, regional support – another competitive differentiator among its competitors. These channel updates are focused on four key areas: increased regional support, advanced rewards and technology offering, new MSP program offerings, and regional Kaspersky Lab Partner Summits. Increased Regional Support In a competitive market, Kaspersky Lab North America is adapting its sales structure to secure new business opportunities and build upon the company’s current relationships with its partners. By increasing its regional sales footprint, Kaspersky Lab will provide even more technical and sales support and streamline communications, making it easier and faster to do business together. This year partner sales managers will also act as a single point of contact for partners. This means that partner sales managers will focus on smaller territories than ever before, allowing them to provide more personalized, regular interaction with their partner contacts. Advanced Rewards and Technology Offerings Also this year, Kaspersky Lab is investing even more in its channel partners by providing them with additional tools and resources to succeed in a highly competitive market. The company aims to drive partners to higher level of success than before, with benefits such as increased one-on-one support, more technical education throughout the year, and generous rewards to encourage its business partners. The 2017 partner program is designed to provide enhanced rewards to channel partners that are investing their time and resources in working with Kaspersky Lab. Advanced sales and technical certification requirements will also provide more hands-on education so that partners can easily identify and close more new business opportunities. Additionally, the company is expanding its portfolio in 2017, starting with the addition of its first enterprise specialization for the Kaspersky Lab Partner Program, Kaspersky Anti Targeted Attack (KATA). This new specialization enables partners to differentiate themselves and earn additional margin on registered, qualified and approved new Kaspersky Lab sales. The company is also adding a specialization for Managed Service Providers (MSP). New MSP Program Offerings Kaspersky Lab has witnessed many partners make the transition from their traditional value-added reseller (VAR) model to a managed service provider (MSP) business model. With these changes, the company’s partner needs have evolved. Kaspersky Lab recognizes this and integrations for MSPs with popular remote monitoring and managing (RMM) platforms, such as Connectwise and LabTech, are now available to its channel partners. With these integrations, MSPs can manage Kaspersky Lab’s comprehensive portfolio of security solutions from a single, centralized console, streamlining the process of deploying and managing security across customers’ entire IT infrastructure. Kaspersky Lab Partner Summits In 2017, the company is also launching regional Kaspersky Lab Partner Summits, held in six major cities convenient to where partners are located. These summits will build upon current partner program activities, expand product training and technical solutions support, as well as allow the opportunity for more engaging one-on-one communications. The purpose of these tailored, regional events are to spark even more personal, regular interaction with partners, drive increased revenue for the partner community and strengthen business partnerships. Kaspersky Lab will kick off its first event in Dallas, TX, with additional events to follow in Chicago, IL, San Diego, CA, Miami, FL, Minneapolis, MN and Boston, MA, as well as other locations. “With our new solutions, incentives, trainings and sales management structure, we’re providing our partners even more valuable resources and cutting-edge technologies to help them increase profitability,” said Michael Canavan, senior vice president, sales at Kaspersky Lab. “Last year, we were able to help all of our partners grow their businesses, and some nearly doubled their revenue. In 2017, we’ll be focused on not only deepening our relationships with all of our partners, but also empowering them to capitalize on today’s thriving cybersecurity market.” “Kaspersky Lab is passionate about saving the world from cybercriminals and we absolutely share that passion,” said Shane Vinup, CEO, Cyber Advisors, Inc. “Ransomware alone took in over a $1B last year and we don’t see the threats slowing down. If anything, the threats are becoming increasingly complex. When I look at the security vendor landscape as a whole, there are few that have the knowledge, experience and resources to keep up. Partnering with Kaspersky Lab will help us protect our customers in 2017 and beyond.” The updated channel partner program will be effective on April 1. 2017 to allow our current and potential new partners time to complete the sales and technical requirements of the new program. More information about the Kaspersky Lab North America channel partner program can be found here. Current partners should contact their Kaspersky Lab channel account manager or visit the Partner Portal for more details.

Informatica Launches Global Partner Program
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As part of its strategy to provide organizations the ability to use data to empower their business, Informatica, the world’s No. 1 provider of data management solutions,  announced the launch of its new global Channel Partner Program- the Informatica Partner Program. A key goal of the program is to extend Informatica’s cloud and data management offerings to a wider range of customers and market segments. Informatica is committed to helping companies accelerate their journey to the cloud. As part of this commitment, the company is focused on building a strategic network of value added distributor (VAD) and value added reseller (VAR) channel partners to help companies power their businesses using the leading data management solutions from Informatica. The company’s enhanced Informatica Partner Program is comprised of a two-tier structure designed to help VARs and specialist partners create new sales opportunities on the Informatica Intelligent Data Platform through enhanced communications and support. Key elements of the new Informatica Partner Program include: A two-tier channel structure providing scalability and simplicity when transacting with Informatica New programs and incentives for partners to increase their skill levels and help drive new customer growth in the mid-market The creation of channel-specific SKUs, bundles and price books for both on-premise and cloud solutions and a simplified process of working with these tools New partner marketing programs and campaigns that allow channel partners to develop, manage and close pipeline opportunities “The move to the cloud is one of the most fundamental business model shifts of the twenty-first century. For Informatica, that means further extending our go-to-market strategy and finding ways of getting closer to our customers, through a broader number of touch points,” said Rodney Foreman, senior vice president, Partner Ecosystem at Informatica.  “Our channel program is a crucial part of our vision for the future and will be central to our ability to grow the business and better meet the evolving needs of our customers.” Informatica recently announced a distribution agreement with Arrow. The company also expanded its distribution agreement with Avnet to include the United States and Canada. Avnet is also a distributor for Informatica in EMEA, Indonesia, Malaysia and Singapore. On February 17th, Informatica honored its 2016 Partner of the Year award winners at an event in Las Vegas, Nevada.  For more information about becoming an Informatica partner, please visit: Informatica Partner Program. 

Pax8 Launches Marketing On Demand Through Cloud Wingman Partner Program
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Pax8, the leading value-added cloud distributor, announced it has launched Marketing on Demand as part of its Cloud Wingman partner program. The Marketing on Demand piece of the program was created to enable small and medium-sized business (SMB) service providers to build and scale their company’s marketing efforts.  “We are excited to launch Marketing on Demand through our Cloud Wingman partner program because it offers the resources service providers need to grow their businesses,” said Ryan Walsh, senior vice president of Partner Solutions at Pax8. “Marketing is time consuming, and it can take up a lot of money and resources that SMB service providers simply don’t have. This program is designed to ease the pain when it comes to designing collateral and creating comprehensive marketing campaigns to gain new leads and generate business. We remove the hassle so our partners can successfully grow and thrive. That is what it means to be your Cloud Wingman.” Pax8 understands the value that marketing support and resources can provide. In addition to providing pre- and post-sales support, Pax8 is now offering partners access to powerful marketing tools. Marketing on Demand provides partners with the comprehensive resources and marketing assets for service providers to creatively and effectively position their company in the market and enhance their brand without the additional headcount or associated cost.  From customizable collateral to automated email campaigns, Pax8 is providing partners the marketing essentials. “As a new small business, Pax8 has been instrumental in helping us grow through Pax8’s Marketing on Demand,” said Lincoln Christensen, Founder & CEO at Link Source IT.  “We are not designers, and we have very little bandwidth to create marketing collateral. The program has given us access to customizable assets, collateral, and email campaigns all in one centralized location. The marketing material we can share with our customers has been a huge value for us, and it helps us look polished and professional.” To view a recent case study featuring Link Source IT, please click here.  Get started with the Pax8 Cloud Wingman partner program and Marketing on Demand by viewing this short video. Sign up to become a Pax8 partner today. To learn more about Pax8, please contact the cloud experts at (855) 884-PAX8, email, or visit

Epicor Announces Channel Partner Program Enhancements Focused on Growth and Expansion in the Americas
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Epicor Software Corporation, a global provider of industry-specific enterprise software to promote business growth,  announced updates to its award-winning channel program in the Americas. Designed to accelerate growth in the region and enhance customer experience, changes to the program focus on the value partners bring to customers and the Epicor channel ecosystem. “Channel expansion is a key growth priority for Epicor,” according to Sally Craig, senior director channel, Americas for Epicor. “Empowering our partners to grow their businesses is essential to our mutual success in delivering solutions and services that enable our customers to grow. Now Epicor is amplifying partner recruitment efforts across the regions to bring additional geographic, industry and key technology expertise to its ecosystem. For example, with plans to expand channel certification for the Epicor Prophet 21® wholesale distribution solution in Canada and Latin America, partners with distribution industry expertise will be essential to support broader availability of the product offering. Strong Partner Enablement and Development Program to Promote Growth Six S Partners is the 2016 Epicor Global Partner of the Year and an organization that understands the value of a strong partnership. “Working leads and helping prospects turn into customers is not a simple process,” said John Preiditsch, president, Six S Partners. “Epicor has a strong understanding of that process and together we collaborate on various initiatives to grow our customer base and help us both stand out in the marketplace.” Simplifying and fine-tuning the partner development program will create new business opportunities for Epicor partners and expand the solutions available to Epicor customers. Focused on helping partners win business and customers grow business, the enhancements to the program in the Americas expand cross-functional collaborations with a number of areas within Epicor: Greater collaboration with channel marketing Streamlined training and certifications through Epicor University Improved alignment with Epicor Professional Services Improved support delivery to customers and partners Partner Advisory Council to better connect with channel community and to improve communication and collaboration “Ultimately, we want our partners to be an extension of Epicor—driving added value and enhanced customer experiences. Our objective is to empower them to be successful delivering Epicor solutions and services to organizations throughout the Americas,” Craig concluded. Epicor Channel Partner Program Epicor looks for channel partners that are leaders in their field, committed to excellence and customer satisfaction. Part of the Epicor Partner Network, the channel program is a comprehensive sales, marketing, training, and support program that—combined with award-winning products—offers significant opportunities for business growth in a highly competitive and dynamic marketplace. Recognized by The Channel Company as one of the top vendors providing the best partnering elements in a channel program, Epicor earned a 5-Star rating in the 2016 Partner Program Guide. This annual guide is the definitive listing of technology vendors that service solution providers or provide products through the IT channel. To learn more about becoming an Epicor partner, e-mail

HubSpot Launches Sales Partner Program to Help Transform the Way the World Sells
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Calling all inbound sales evangelists! HubSpot announced the launch of the HubSpot Sales Referral Program, a new partnership for CRM implementation companies and sales consultants. The way that customers want to be sold to has changed. Gone are the days of the cold call and the email blast. Today’s sales reps need to be more human in their approach, putting the customer’s needs first to make sure their pitch is contextually relevant and appealing. And to top it all off, 32% of the average sales rep’s time is spent on activities other than selling. It’s spent using clunky sales tools with manual data entry. The HubSpot Sales Partner Program solves these challenges by empowering CRM implementation companies and sales consultants teach a modern sales methodology to match the way modern buyers make purchasing decisions. Partners will refer their clients to HubSpot’s sales software that aligns with that methodology. This program is about empowering CRM implementers and sales consultants to equip their clients with a methodology and software that powers growth. Through the program, HubSpot Sales Partners will be able to: Learn new sales and CRM consulting methodologies to match modern buying behavior Help clients implement the award-winning HubSpot CRM platform to achieve the highest rep productivity they’ve ever experienced Make the world more inbound by changing the way their clients do business Partners who sign up for a free account will have instant access to HubSpot CRM, HubSpot Marketing Free, training content through HubSpot Academy, and the full HubSpot community of customers and partners.

ClearDB Pioneers Cloud 1st Partner Program Designed for Microsoft CSPs
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ClearDB, a pioneer in enterprise cloud database technologies, announced its Cloud 1st Premier Partner Program. As part of ClearDB’s channel partner growth initiative, the Cloud 1st Premier Partner program is tailored for Microsoft Cloud Service Providers (CSPs) and offers partners the opportunity to grow consumption directly through a CSP’s Azure subscription to drive end-to-end customer engagement, which is a key tenant of Microsoft’s CSP program. According to a Market and Markets report the Cloud Database and Database as a Service (DBaaS) Market is expected to reach $14 billion by 2019. “More and more customers are starting to move mission critical data to the cloud, so it is essential that CSPs expand their services and leverage third-party database and data platform services where applicable,” said Allen Holmes, VP of marketing, ClearDB. “The new premier level of our Cloud 1st partner program allows Microsoft CSPs to provide full service value to customers while staying at the forefront of the digital transformation.” The Cloud 1st Partner Program offers two partner levels. The Authorized partner is best suited for companies that prefer to sell services that are hosted and managed by the vendor, and focuses on solution selling and bundled value added services. The Premier partner program is ideal for those who have a commercial license with a cloud provider and prefer to own the customer experience. Partner sales and services are streamlined through ClearDB’s Partner Portal, which enables account management, sales fulfillment, and service operation tasks. These services can also integrate into existing partner marketplace platforms through the ClearDB API interface. Designed for Microsoft CSPs, the Cloud 1st Premier program enables partners to create new managed services for customers by leveraging ClearDB’s award winning Database as a Service platform. It also allows Microsoft CSPs to provision and manage custom services within their AZURE subscription. ClearDB’s Cloud 1st Premier Partner Program: CSPs manage the full customer relationship running on their infrastructure Provides direct provisioning into CSPs Azure subscriptions setting their own pricing and services; Requires no cost to join. Designed to work on major public clouds and to support private cloud and on-premises operations, the Partner Program utilizes ClearDB’s nonstop Data Services Platform, which extends the company’s MySQL DBaaS offering and automates provisioning and management processes with an intuitive services framework that accelerates performance and guarantees high availability. MySQL continues to maintain market momentum as a leading royalty-free database management system (DBMS) supporting next generation application development. MySQL in a database as a service (DBaaS) delivery model allows partners to provide customers with agile and flexible environment to meet growing application and development needs. The ClearDB Data Services Platform works in major cloud environments, including Google Cloud Platform, Microsoft Azure, Amazon Web Services (AWS), and IBM SoftLayer – all while reducing management and infrastructure costs. ClearDB’s Database-as-a-Service solution is sold direct and through certified partners.  The ClearDB Partner Program delivers value, market differentiation and provides a consistent and profitable partner experience assuring a trusted and fast path to market.  Partner Program information can be found here or by contacting the ClearDB partner team

PTC Expands Internet of Things Ecosystem with New ThingWorx Partners
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PTC announced the continued expansion of its Internet of Things (IoT) partner ecosystem with the addition of new ThingWorx partners. To date, hundreds of industrial IoT partner companies—solution builders, services providers, channel partners, and hardware and software technology companies—have chosen the ThingWorx® industrial IoT platform to accelerate their IoT initiatives and deliver value to their customers. As part of the PTC Partner Network, the ThingWorx Ready Program provides partnering companies with a way to validate product integration with the ThingWorx platform, enabling solution builders to shorten their time to market by leveraging pre-integrated products, extensions, and starter kits listed in the ThingWorx Marketplace™. The most recent partners to offer ThingWorx Ready products in the ThingWorx Marketplace include HMS Industrial Networks, a leading provider of products for industrial communication and industrial IoT; MultiTech, a leader in the design, development, and manufacturing of communications equipment for the industrial IoT; Sierra Monitor Corporation, a leading provider of multi-protocol gateways that connect field devices to the ThingWorx platform for smart building, smart facility, and smart city applications; and ViziApps, a leading platform for rapidly developing engaging business apps that use ThingWorx data. BETSOL, a leading provider of enterprise technology products and services, has also joined the PTC Partner Network as a ThingWorx authorized services provider and will make its IoT services available on the ThingWorx Marketplace. The ThingWorx Marketplace is the single source for third-party IoT solutions, technologies, and services built on or specifically for the ThingWorx IoT Platform. Targeted at both industrial IoT solution builders and buyers, the ThingWorx Marketplace aims to simplify the process of bringing together ThingWorx with third-party tools and services by providing a large inventory of pre-integrated, pre-certified products, extensions and starter kits that are easy to access and use by customers and partners to build their own solutions and accelerate their time to market. “Collaboration is one of the keys to success in today’s IoT market,” said Kevin O’Brien, vice president of IoT partner sales, PTC. “The continued expansion of the ThingWorx partner ecosystem reinforces the value of the platform approach to building new IoT solutions. Combining the world-class components of ThingWorx with the complementary technologies and market and solution knowledge of these partners will further enable IoT innovation and adoption.” “Using an IoT platform is quickly becoming the go-to approach for developing IoT solutions. Partnering with PTC not only allows us to leverage the standout capabilities of the ThingWorx platform, but also enables us to offer our solution through the ThingWorx Marketplace,” said Michael Finegan, director of business development, MultiTech. “This combination enables us to simplify our customers’ experience and to gain greater exposure to the broader market.” The ThingWorx IoT platform is comprised of rapid application development functionality, connectivity, machine learning, augmented reality, and integration with leading device clouds. These capabilities combine to deliver a comprehensive IoT technology stack that enables companies to securely connect assets, quickly create applications, and innovate new ways to capture and deliver value. PTC has built a robust and diversified ThingWorx partner ecosystem that brings together IoT solution builders to collaborate on IoT opportunities. ThingWorx is designed for IoT solution builders that have expertise in specific markets or verticals, such as manufacturing, oil and gas, or smart cities. Solution builders know the types of IoT solutions that these industries require, but they need the underlying IoT technology—such as connectivity, application development, and augmented reality—to make these solutions possible. ThingWorx provides a robust set of technology components in a fast, easy-to-use, and secure platform, allowing solution builders to focus on the end solutions that will bring value to their customers. Additional Resources Harvard Business Review: "How Smart, Connected Products are Transforming Companies," authors PTC CEO Jim Heppelmann and Harvard Professor Michael Porter PTC Delivers Standout Year of Success in Its Internet of Things Business ThingWorx IoT Platform ThingWorx Partner Ecosystem ThingWorx Marketplace HMS Industrial Networks MultiTech Systems Sierra Monitor Corporation ViziApps BETSOL

ForeScout Announces New Features to its Growing Global Channel Partner Program
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ForeScout Technoloiges, a leading Internet of Things (IoT) security company, announced its new ForeScout Forward Partner Program designed to maximize channel partners’ opportunity for growth and profitability by providing a more scalable program with benefits to those partners with the highest levels of investment in its business. Through a three-level partner model, the new channel program will fit the growing needs of ForeScout’s global channel partners and adds an increased focus on enabling partners to efficiently deliver professional services to better serve end-user customers. “The ForeScout Forward Partner Program will incentivize our value-added resellers and channel partners to grow their business with us and was developed with current and prospective partners in mind,” said Todd DeBell, vice president of Global Channel Sales, ForeScout. “New features within the program will mean increased profitability for our channel partners and reaffirms our global position with our distribution partners.” Today’s enterprises are challenged with the increasing adoption of IoT devices, which has created a new opportunity for the channel community to partner and engage with end-user organizations in need of stronger security. The new Forescout Forward Partner Program is designed to offer more control and predictability over a partner’s margin, more opportunity to support end-users security needs with professional services and closer integration with complementary solutions. “Channel partners are core to our business, and we are committed to becoming one of the most channel-friendly cybersecurity companies in the industry. The new ForeScout Forward Partner Program is intended to attract value-added resellers and global channel partners — companies that will grow alongside our own maturing business,” continued DeBell. ForeScout Forward Partner Program will include a three-level (Silver, Gold, Platinum) program intended to serve the specific needs of its partners based on their experience selling ForeScout’s solutions. The new program highlights include: Resale margins to boost partner profitability Region-specific program enhancements, revenue attainment and investment requirements Market opportunity insights and support provided to expand business Web presence through the ForeScout Partner locator Incentive rewards through Opportunity Registration Marketing funds through a Strategic Marketing Funds proposal-based program Sales and Technical enablement through our ForeScout Partner Accelerator learning site and ForeScout Technical Certification programs Access to Executive Briefing Centers

Threat Stack Launches Free Cloud Security Audit Trial
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Threat Stack, the leader in cloud security and compliance management,  announced availability of a free cloud security trial for Amazon Web Services (AWS) customers. The free trial provides DevOps and Security teams with a unique risk score for cloud environments based on security best practices established by both AWS and Center for Internet Security (CIS). “Our customers depend on the performance, reliability, and security of the Wavefront cloud monitoring SaaS,” said Mike McMahon, Senior Operations Engineer, Wavefront. “With Threat Stack, we have the visibility we need into our customers’ infrastructure through intuitive dashboards, detailed alerting, and configuration auditing capabilities. Threat Stack helps our security operations team to respond with speed and agility.” The new seven-day free-trial version of the Threat Stack Audit Plan is designed for organizations that need to establish a security baseline, identify AWS configuration risks, and demonstrate their cloud security posture to customers and stakeholders. A Threat Stack configuration audit scan takes less than five minutes to provide a score and recommended steps for improvement. With the Threat Stack free Audit Plan, users at any stage in their cloud security maturity, from early to advanced, immediately identify what is improperly configured in their environment and receives recommendations on how to enhance. “Scaling resource instances in the cloud can create challenges for security professionals tasked with conforming to configuration policies and best practices,” said Brian M. Ahern, Chairman and CEO, Threat Stack. “Threat Stack Auditing capabilities are designed to immediately baseline customer’s configuration risks and vulnerabilities and can also be augmented with continuous monitoring, alerting, and investigation into real-time threats across their entire infrastructure.” For customers who want to take further action to secure their cloud environment, the free trial seamlessly integrates with the Threat Stack Cloud Security Platform® (CSP) providing the only cloud security solution that brings together configuration auditing, real-time host level monitoring, compliance reporting, investigation and out-of-the-box workflow integrations. Threat Stack supports all aspects of customers’ cloud security needs, from early stage to rapid growth. Its cloud-native architecture automatically scales up or down with the capacity of customers’ infrastructures to ensure continuous visibility across elastic environments, including on-premise, private cloud, public cloud and hybrid environments. To start a free Threat Stack cloud security trial today visit

Veeam and Its Partners to Give Away $200 Million in Cloud Backup and DRaaS Services
Promotion Dates: Until March 31st, 2016
Veeam Software, the innovative provider of solutions that deliver Availability for the Always-On Enterprise, announced a new initiative to give away up to $200 million through an exclusive Veeam FREE Cloud Services program. Effective immediately, every customer using Veeam for on-premises backup and recovery is now eligible for up to $1,000 in free cloud backup and Disaster Recovery as a Service (DRaaS) from Veeam and its partners. This commitment to invest in DRaaS adoption comes as demand of the Veeam Cloud & Service Provider (VCSP) program from enterprises of all sizes soars in 2017 on top of 79 percent YoY in Cloud during 2016. DRaaS continues to gain momentum due to more affordable prices and enhanced functionality to meet availability and compliance requirements. Gartner estimates the DRaaS market will nearly triple within the next three years, to a revenue point of $3.4 billion by 2019. “Organizations across the globe are increasingly adopting cloud platforms for IT and business solutions, and they need an Availability platform that is scalable, reliable, secure and adaptable enough to leverage multi-cloud infrastructures,” said Paul Mattes, Vice President of Veeam’s Global Cloud Group. “We, along with our partners, recognize this opportunity and are fully committing to major investments supporting our partners and end-users, and further delivering on our cloud vision and strategy.” In addition to helping customers embrace the benfits of DRaaS, the Veeam FREE Cloud Services program is designed to help traditional resellers expand in the midst of a cloud-based services market shift. Veeam is connecting resellers with VCSP partners, helping them establish cloud services businesses that generate growing monthly recurring revenue streams. “Veeam is committed to helping our channel partners continue to grow and realize value from the shift to cloud services,” says Kevin Rooney, Vice President North American Channel Sales. “The Free Cloud Services Program is a an excellent catalyst for Veeam partners to create new business opportunities while delivering long-term value to their customers”. "Veeam continues to develop cutting-edge cloud integrations for its customers," says Ian McClarty, President of phoenixNAP. "The launch of the Veeam FREE Cloud Services program is an exciting step towards always-on availability for the masses. We are thrilled that Veeam is bringing such a compelling offer to each and every one of its customers to help their users stay available 24.7.365." This limited time offer is available for all Veeam Availability Suite™, Veeam Backup & Replication™ and Veeam Backup Essentials™ end-user customers with active Veeam maintenance contracts. The Veeam FREE Cloud Services program will initially launch in North America, with plans to expand into EMEA, LATAM and ANZ regions in the next few months. For more information, visit